The Story Behind Silk Wolfe

The Story Behind Silk Wolfe
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Hi Everyone, 

My name is Charis Pixie and I am the pack leader and one woman team behind the womenswear label Silk Wolfe. Welcome to the blog where i'll be sharing posts about new product launches, topics that interest me in the fashion industry, interviews with the influencers, models, photographers etc behind the brand and lots of extra fun content. 

I thought i'd give you all a little intro first up on why I created Silk Wolfe and my vision behind the brand. I moved to Sydney, Australia back when I was 18 after my gap year helped me fall in love with this amazing country and have been here for nearly 10 years. For my next collection I have decided to celebrate this milestone and create a brand that really celebrates everything Australia has to offer through moving manufacturing from Bali to Sydney or Melbourne and creating pieces that encompass the Australian woman and everything she stands for in society. 

 

 

I've always had a love for fashion and the fashion industry through modelling, working in fashion retail and then later becoming an assistant buyer, and most recently through content creation. I feel that my background in retail has really helped me figure out what a customer wants and needs to buy when they are shopping and my role as an assistant buyer for a small Sydney boutique gave me an insight into the behind the scenes of a fashion label. 

 

When designing Silk Wolfe collections both past and present, I wanted to create timeless pieces that can be worn again and again with a focus on quality and style. Silk Wolfe is a brand for women who like to lead the pack and are conscious of their fashion choices. I can't wait for you to join me on this journey and see where it takes us next. 

 

2 comments

  • Matilda McPhee: September 03, 2019

    Such beautiful materials and a great background story! You can see the true passion behind the brand :)

  • Nicholas De Gorter: August 30, 2019

    I love these clothes and such an inspiring story – can’t wait to see what comes next 😊

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